surgicalvenom
Heat it with a heat gun or hair dryer to loosen the epoxy.

DANE KANE
BMW emblems are usually attached with either 2 rubber grommets, or self-adhesive tape...both can be removed using the "Dental Floss" method..using a length of ordinary dental-floss(about a foot or so), work the middle of the length into the top edge of the emblem...you want to slide it beneath the emblem edge..try to pull it underneath and towards middle of emblem..if you have a grommet-style emblem(as dealer seemed to indicate), this should be fairly easy...once you have the floss underneath and centered on the emblem, pull up on one side of it a bit, while holding the other end of the floss so it doesn't pass through..the emblem should start to move up..work the other side of the floss in the same manner until the emblem is clearly away from the body panel..the emblem should move about a quarter of an inch upward and then pop off...you'll see two black rubber grommets(they look like small eye-dropper squeeze bulbs)either remaining in the body panel or attached to the back of the emblem..they just pull out or off..retain for use with new emblem(to install:attach grommets to back two pins, press evenly into body panel; a small amount of lube, grease or oil applied to ends of grommets will ease install)...if you find the floss difficult to use , you could try using double the length and folding in half for better grip, and wearing thin leather gloves(floss can cut skin if not careful)...If your emblem is stuck on with self-adhesive tape, the floss still will remove it, but the method is somewhat different. Basically, you'll be using the floss to "saw" through the adhesive tape..Best to use waxed type dental floss for this situation..You use about 2 feet of waxed floss, working it under top edge of emblem as before..if it's adhesive, the floss won't pass under the emblem..You then work the floss back and forth under the emblem while pulling slightly downward. Be sure to keep the floss away from the painted surface..takes some effort but the floss will absolutely cut through the adhesive....the emblem will pop off once you're completely through the adhesive backing...Using a hair dryer to heat just the emblem may help speed up the process(specially if you're outside and the weather is chilly)...There will be some of the emblem adhesive left on the body panel. This can be removed with rubbing alcohol or more easily with "GOO-GONE", a citrusy product which absolutely won't harm your paint..Be sure not to use nail polish remover or abrasive material(ouch!)...Once the adhesive material is removed, clean up with a couple paper towels and rubbing alcohol to insure new emblem adheres well..All Done! ..dkane

sha m
Here are some steps,Firstly wept the surface with wet cloth, then gently & peal off slightly with wooden chop stick at edge of emblem.Drips in of cooking oil.Wait for a while.You may see result,which you may be able to peel it easly without scracthing it.

Dan M
PLEASE DO NOT ATTEMPT goo gone or any of the other answers, or you will likely ruin your paint finish, nd at a minimum remove nothing but your wax.!!!! The Hood emblem does have 2 pins that hold it to the hood. The process is very simple, but if you aren't careful, you will scratch, chip, or dent your hood. You need 2 items; Small cloth (hand cloth will do) Small Flat head screw driver You need to fold the cloth a few times to get a good cushion between the hood and the screw driver, then place the cloth on the hood adjacent to the emblem (making sure to protect the lip on the hood around the emblem. Then you simple put the screw driver under the edge of the emblem and pry/pot it off. You may need to attempt from a few different angles, but the dealer is right, they do just pop off. Just be careful not to hit the paint with the screw driver! Good luck!!!

MY HT BMW
i would just go to the dealership; and have them fix it for you