Jeff
Because they also offer a non-fee way of entering via the internet. Sometimes they say it but usually it's in the small print at the bottom of the screen.

LORD Z
You assume that one thing has anything to do with the other. The money goes to the phone survey people directly and they in turn give the information to the television show that gives away the prize money. The 99 cents is a charge for the convenience of doing it on phone. You can always do it online for free with the show itself. If you think about it you are paying for the phone bill as well so add that into the expense of winning.